For the promo-shots we hired a photo-studio in central Stockholm. I shot the actual photos and with the incredible Tobias Ahlin editing the pics I believe the result is pretty nice. The second photo will be shown on buses in Uppsala and in local newspapers.
Check out the site. http://cosplaysm.se/. And please take a look at the promo video Robert Levelind put together at http://www.youtube.com/watch?v=b7_Jc6jauY8